I’m seriously wondering whom you’re supposed to contact to nominate something for best game EVER because I want to nominate Zombies, Run! for the honor. It works at multiple levels as a prime example of effective gamification while also crossing over to being an immersive single-player mobile game and a gripping post-modern (and post-apocolypic!) story that unravels over the course of 23 (as of version 1.4) episodes. It had me alternatively laughing and crying while out running the local trails and has gotten several of my non-running friends up off the couch and into the world of the zombie apocalypse where you have no choice but to run …. or turn into the living dead yourself!!
Players jump into the middle of the story as Runner 5 – a brave combination of scout, scavenger of supplies, and decoy who daily leaves the relative safety of Able Township to help protect its inhabitants by running a variety of missions. During runs, the story of the disaster unfolds gradually as you are guided by a variety of NPCs (non-playing characters) to find supplies, information, or other people … or to lead the threatening hordes of undead away from the borders. The story is masterfully done, displaying the talents of published fiction writers and wonderful voice actors. It literally had me in tears on numerous occasions and checking the bushes for potential zombies nearly every time I went out – that’s how immersive this app is!
On the gamification side of things, it also makes a stellar showing, probably because of the immersive quality of the app. I used it for my recovery runs with the intent of doing some fast walking with sprinting intervals (due to zombie chases). This app not only got me out more frequently and for longer runs than intended, it helped me pick up my pace considerably during the last two months. I so wanted to hear the next episode of the story or find some much needed supplies to help out the township …. and then zombies would be after me …. and I’d end up running before I knew it. Definitely much more effective than the other running programs I have been using for the past few years.
I particularly appreciate the need/ability to collect items with which to build the base up. Without that little carrot, this might be more like any other running app in that every day is just another run. Even points on Fitocracy don’t really motivate me, but building up a base does. Might be something to do with gender preferences in gaming, but for me that endpoint of each run has been crucial.
At this point, I have finished the story line. I can keep doing radio mode or supply runs until the second season comes out (which feels a lot like waiting for the next season of Lost did). Don’t ask me how it ends … you have to get the app yourself and get out there amongst the living dead to find out …. you can thank me later.
- Zombies, Run! Review (thegreybackpack.com)
- Most Awesome Fitness App For Your Smartphone … Complete With Zombies! (forbes.com)