On Wednesday, the first news bureau of an existing, real life newspaper will open in the virtual world Second Life. Reuters will join current Second Life news sources such as New World Notes, the Second Opinion, and the Metaverse Messenger.
Second Life, alone of all the virtual worlds, seems to be attracting a number of these mashups of virtual and real world interests. News, business, academics, and even non-profit organizations are establishing virtual locations in a land of bits. And apparently, paying employees to do so.
What does it mean for modern society and business to work and play in a world that you can’t touch? How will it change our view of reality – and of people? In a world whose size new rivals a small city in terms of population but with growing cultural diversity (think a small version of New York City or London or Paris), how do we establish social norms?
Thoughts, anyone?

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